Farmer Stories

Farmers grow the coffee. We buy it and roast it. You drink it. That’s it – those are all the players. And over 78% of those farmers have been in the game with us for over 20 years.

That’s rare in the coffee world. The market is unpredictable and risky. For farmers, this stability means they can plan ahead. They invest in their coffee, their environment, and their community. Over time, we’ve seen cooperatives grow stronger and more successful.

We work with 25 cooperatives across Latin America and Tanzania, supporting over 100,000 small-scale farmers.

peru

Huadquiña

Huadquiña is a small cooperative high in Peru’s mountains, where some of the best coffee grows.

We’ve worked with them since 1994, providing training, investment, and guaranteed sales. This support has helped them produce award-winning organic coffee, setting records for quality in Peru. Their green beans are behind our best-selling Machu Picchu coffee.

find out more

Colombia

COOCENTRAL

COOCENTRAL’S top priority is making life better for the 3,000 coffee farmer members and their families. This is shown by the wealth of education, housing and health programmes they have provided for all cooperative members. As a result of their commitment to preserving the natural environment, they’ve achieved a wide range of sustainability certifications.

find out more

Mexico

CESMACH

We’ve partnered with CESMACH since 2003, building a close relationship and providing support when it’s mattered most.

Based in a protected cloud forest, CESMACH’s members work hard to protect their environment. They’ve also led efforts to help the region’s coffee industry adapt to climate change.

find out more

Peru

Norandino

Cooperativa Agraria Norandino Ltda. has a special place in the Cafédirect story. Our reforestation project with them helped them become the first small producer organisation to trade in carbon credits.

At their Centre of Excellence, set up by our partners at Producers Direct, Norandino shares its expertise in climate adaptation with other farmers.

find out more

Peru

La Prosperidad de Chirinos

We’ve partnered with Chirinos since Cafédirect began in 1991. They specialise in high-quality organic coffee and support their members to grow it.

At their Centre of Excellence, Chirinos shares knowledge with farmers across the region, boosting social and economic development. Their excellence was recognised at The Golden Cup 2022, where they won best quality container.

find out more

Tanzania