How's our food and drink changing?

In this Fairtrade 30th special, CEO John Steel talks with Cathryn Higgs from the Co-op, Bob Doherty from the University of York, and Silvia Herrera from Mexico’s Ejidos San Fernando coffee cooperative. They chat about the future of our food, how ethical sourcing is shifting, and why a fair food system is the only way forward.

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Bob Doherty

Bob Doherty is the Dean of the School for Business and Society at the University of York. He specialises in sustainable food systems and hybrid organisations and has played a key role in shaping UK food policy. Bob has led influential research projects, published widely, and is a trustee for the Fairtrade Foundation.

Cathryn Higgs

Cathryn Higgs is the Head of Food Policy at the Co-op. She’s responsible for shaping policies that promote sustainable and ethical food practices. With a strong focus on fairness and transparency, Cathryn drives initiatives that ensure the Co-op’s food offerings support both people and the planet. Her work reflects a commitment to creating a more sustainable future for all.

Silvia Herrera

Silvia is from Tuxtla Gutiérrez, Chiapas, Mexico. She’s a second-generation coffee producer and leads commercial operations at Unión de Ejidos y Comunidades San Fernando. With a background in International Business, Silvia is driven by a commitment to her community and the environment. She’s constantly learning to improve farming practices and improve coffee quality.

Conversation summary

  • This podcast marks 30 years of Fairtrade by bringing together voices from the Co-op, Cafédirect, and Mexican coffee cooperatives to discuss how our food and drink systems are evolving.
  • Cathryn Higgs, Head of Food Policy at the Co-op, emphasises the growing consumer demand for transparency and ethical sourcing.
  • Silvia Herrera, a coffee producer from Mexico, shares the challenges farmers face due to climate change and the importance of fair pricing.
  • Bob Doherty from the University of York points out that businesses can’t just chase profits – they need to factor in social and environmental impact too.
  • The discussion makes it clear that consumers want to do the right thing but often feel stuck. Businesses like the Co-op and Cafédirect are stepping up, making it simpler to choose ethical products. Fairtrade’s trusted certification guarantees that farmers are treated fairly and sustainability stays front and centre.
  • Consumers have real power. By choosing Fairtrade products and backing businesses that put people and the planet first, they can help build a stronger, more sustainable food system.

You can read the full transcript here.