The world’s greatest coffees are grown at high altitudes. But why is this? A general rule of thumb is that the higher the elevation, the

Within the species of Coffea Arabica dozens of distinct varieties have been documented. Each of these may offer varying cup qualities, yields and resistance to pests and diseases. A good way to think of the distinction of coffee varieties is the example of apples. Cox, gala and braeburn, to name a few, are all different varieties of apples and have distinguishable differences.

A big part of the Cafédirect Handpicked experience is that the coffee is freshly roasted to its own particular taste profile. The team at the roastery work tirelessly to find the best roast for each coffee, testing different profiles, cupping each batch and selecting the perfect one. To help you understand the process better, our head roaster Hugo, explains how it all works.